It’s been a not-so-secret dream of mine to one day own a little shop, preferably somewhere on the coast, and to fill it with beautiful things and hopefully make some money from it. It’s just a pipe dream but I have done a little research, enough to know that not only is it risky but it’s very, very hard work. I admire anyone who does, and does it well. Serena and Lily (originally online retailers) have done just that by opening their very first store in the Hamptons in Beach Market, Wainscott. The coastal themed shop blends seamlessly into the background and offers their signature linens, artwork, vintage finds and custom surfboards painted by Serena herself. I have pinned all of these images to remind myself that it can be done!
Images via Remodelista