We all know how important an appealing shop front can be in attracting business but I think it’s equally important to ensure that your store is just as inviting and welcoming inside. All too often I find myself planning my shopping trips in order to spend as little time in certain shops as possible. My supermarket is uncomfortably cold, my favourite clothing store blares music so loud it makes me dizzy and my go-to shoe store has lighting so unflattering, I have to avert my eyes from any reflective surface. I doubt I would feel any of these things the new flagship Aigle store, located [unsurprisingly] in Paris. Trust the Parisians to create a store that I want to live in.