Dear me!

Thursday 4 October 2012

Brilliant branding is just one of the many things that helps me sleep at night. I guess I am just funny like that. I’m in awe of people who have the creativity to create consistent and well-thought-out concepts that can transform the ordinary into something truly special. Dear Me, a Cape Town based deli and brasserie, is an example of branding that has me sighing in contentment. The brand identity was designed by Daniel Ting Tong and personally, I think he has thought of everything – even the invoices are a sight to behold! I also really love the clean and simple product labels and the clever recipe cards. Aside from genius branding, Dear Me looks like the perfect place to enjoy a bite to eat and watch the world go by.

You can read more about Daniel’s work here.

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Images via

18 comments

  1. I love great branding too, that's definitely the graphic designer in me coming out. Love Daniel's work, and what a cool name - Ting Tong :) x

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  2. You're right, the branding is fantastic - really simple but memorable. Love the interior too! Have a lovely day xo

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  3. YES! I'm a sucker for great branding, too. I love the packaging they have designed here - fab.

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  4. Oh I love these sort of places, perfect for just sitting back and as you said watch the world go by. I saw your About Me page and saw that you are from South Africa! Well I have been there and it is such a beautiful country, I really wish to go there again.

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  5. This is definitely my kind of place. I love all this attention to detail - the labels and the invoice - it makes such a difference. Great interior - stylish yet relaxed. If I lived near there I would be forever popping in!!
    http://missbbobochic.blogspot.co.uk/

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  6. what a cool store! I love your blog~

    -liv
    http://chocolivlovelaugh.blogspot.kr

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  7. That place looks so cool! And the branding is definitely spot on.

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  8. I'm such a sucker for good branding. Good thing I don't live close by or else I'd take it all!

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  9. i love it. it's so difficult for me to go with simplicity. i am in awe of people who can go so simple yet make such an impact and have a unique feel. love it. but now my stomach is rumbling something terrible. the branding is good but that food looks even better! xo

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  10. I would be happy to take a break and work from there for a few hours. It looks lovely.

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  11. "Dear Me" looks like such an inviting cafe. I'm adding it to the list of places to visit, on my next visit "home". Baie Dankie!

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  12. this place looks so great. I love they logo and all their branding as well. Some day i'll visit cape town and check it out!

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  13. That looks great, any plans to bring it to the UK?!

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  14. aw i agree - it is fun to see someone invest in to the look and feel of their business, it definitely ads to the experience!

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  15. This was a cool post! His work is inspiring!

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  16. make this reason number 1,000 i have to get back to capetown for a visit.

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  17. Branding is something I always look for within a brand. With that being said I love how simple the logo is and the color "green". Very cool!!!

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  18. Love the simplicity yet the perfect match with the rustic feeling of the shop. And a great shade of green

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